Global co-working behemothWeWork is best known for providing flexible office rentals to startups and other small businesses, but enterprise clients are becoming an increasingly large portion of its business. With that in mind, WeWork has acquired Israeli startupUnomyto help its team sell enterprise clients on the idea of opening offices in its workspaces around the world.
With plenty of new funding, WeWork has been investing heavily in opening new shared co-working spaces in places like China, Japan and Southeast Asia. In the meantime, its hoping to get more large businesses using its real estate.
Enterprise customers already make up 30 percent of the companys total membership and 30 percent of its monthly sales, but its looking to increase those numbers.
But getting a company with thousands of employees to commit to having employees join a co-working space is a tougher sell than signing up a four-person startup on a month-to-month lease. Thats why owning a sales intelligence platform important as WeWork rapidly moves upmarket to serve Fortune 500 customers like Microsoft or Bank of America.
Unomy has built a sales and marketing intelligence platform that is designed to help salespeople connect with potential customers. It does that by simplifying the process of creating sales lists, getting better leads and ultimately converting more enterprise sales.
Its a product WeWork had already been using as a customer, but also one that it thought could provide more value to its sales team as part of the companys own internal tools. According toWeWork SVP for Digital Product Ron Gura, the company adopted Unomy after evaluating a number of similar tools and deciding Unomys tools were the best on the market.
Their B2B intelligence layer will be able to help us enrich our data sets when were driving sales in the enterprise market, Gura told me.According to him, integrating Unomy into its existing product set will help B2B sales processes run even faster and convert more customers.
Terms of the deal were not disclosed, but prior to the acquisition Unomy had raised $2.4 million in outside funding from investors that includeJANVEST Capital Partners, Altair Capital, Leta Capital and a series of angel investors.
WeWork is hiring Unomys 20 employees to work out of its Tel Aviv office as part of the digital product team under Gura. It eventually plans to close Unomys business to outside customers but will be looking to help transfer customers to similar products.